This article will serve as an overview for how to manage your marketing copy and graphics for your event.
What will be covered:
- Accessing your event widgets
- Setting up different widgets for registrants, exhibitors, speakers, and other attendee types
- Editing graphics and copy
Accessing your event widgets
For starters, you will have to be logged in to your InGo Admin account. Once logged in, search for and click on the event you wish to edit. You should see this screen:
You will want to navigate to the “Widgets” section of your event. From there, you should see a list of every widget associated with your event. The default configuration is to have 4 widgets, one of each type (Login, Registration, Social, Confirmation).
Setting up different widgets for different types of attendees
One way you can improve the InGo experience for your attendees is to have different copy for different registration paths. For example, you can have different posting texts, invite texts, and graphics for exhibitors, speakers, sponsors, and even different types of attendees.
To get this started, you’ll want to click the clone button for the social and confirmation widgets, and set an appropriate description for the widget, as seen here:
After you have added an appropriate description, be sure to save the widget. You will then be taken back to the list of your widgets and should see the newly created widget included in your event. You can then edit the text and graphics for each path following the instructions in the next section.
Editing graphics and copy
Both the social and confirmation widgets that will need to be edited whenever you want to make an update to your graphics and copy. The social widget controls posting that happens from within the widget, and the personal invites you send out from the widget. The confirmation widget strictly controls auto-posting graphics and copy (if authorized by the user on the login widget).
For the social widget, you will need to edit both the “Invitation Message” and “Share Post Message” tabs.
For invitation message, it is optimal to have two different messages. A “default” message, and an “email” message. To add a message, simply click the blue ‘+’ button on the bottom right of the page.
Adding an “email” message will allow your users to send 1-click invites with a default subject line.
Share Post Message
Here you can adjust the message that is posted from the widget directly. This is separate from the auto-posting that happens via the confirmation widget.
For the confirmation widget, you will need to edit the “Advocacy Post Message” tab. The interface for this tab is the same as the two tabs on the social widget.
Best Practices Checklist
- Different widgets created for each path with specific posting text/graphics
- Social widget:
- Invitation message for default and email created/updated
- Share post message updated
- Confirmation widget advocacy post updated
- Posting graphic is 1200x628
- <Conference URL> is included in the invitation and posting texts
- At least one industry hashtag included in posting texts
- Q: Does the posting graphic have to be 1200x628?
- A: Yes, to ensure optimized images for social posting, the InGo dashboard will only accept appropriately sized images
- Q: What should my graphic look like?
- A: Your graphic should be branded (colors, typeface, other stylistic elements), include the dates and location of the event, and include a call to action.
- Q: When I test Facebook, it doesn’t auto-post and there is no posting text pre-filled, is something wrong?
- A: No, Facebook has greatly tightened up its 3rd party access. 3rd party apps are unable to post and send messages on behalf of users.
- Q: When I post on Facebook, the text below the graphic is the beginning of my posting text, but gets cut off. How can I fix that?
- A: That text is the “description” field in the “Edit” section of your entire event. If you navigate to the event overview page, click Edit, and change the description, that will update the text that populates for the linked graphic.
- Q: I have a default subject line, but 1-click invites still ask for the person’s email. Shouldn’t it know that from LinkedIn?
- A: Similarly to Facebook, LinkedIn has tightened up what information is and isn’t accessible to 3rd party apps. While we can display a user’s network when they log in, we cannot access those users’ emails. If a user has authenticated with LinkedIn in the past, we will then be able to use their email associated with InGo to send a 1-click invite