Opportunity Growth Analyzer- User Manual

Why is this data unique?

Most trade show data is based on registrants and their networks. InGo’s Growth Analytics allows you to see 50-200x as many potential attendees and exhibitors. You can also see the broader community in which your trade show is apart of.

Explore more with our Video!

What can organizers do with it?

1. Understand the community and find growth opportunities:

By seeing the titles, industries, and companies your community is connected to, you can discover fascinating trends, thus creating unique opportunities.  During testing, our clients loved seeing which companies could send more attendees or exhibition staff. They also loved seeing any verticals that were under-represented. This included opportunities for growth amongst technology, security, artificial intelligence, mobility, and human resources.

2. Selling to exhibitors:

Exhibitors want to go where their prospects are, as well as their competitor’s. By being able to see how well connected an exhibitors company, or competitor is within the registrant community, organizers have been able to drive faster and larger bookings.

3. Target their attendee marketing and event content:

Knowing which titles, companies, and industries your buyers care most about will allow for powerful insights into what attracts attendees and what marketing tactics are most effective. With InGo, it’s possible to see this from a top down perspective, providing information on a different demographic of buyers.

4. Incentivize advocates:

Some advocates will have important connections for growing your show. Target those advocates by giving them some recognition. Thank them and create incentive so they continue promoting your show through social media posts and personal invites.

How is it accessed?

InGo has built a unique portal that makes it possible to quickly analyze a show’s network, understand various growth opportunities, and see which advocates have influence within specific target demographics.

Where do I start?

1. Once you have purchased Growth Analytics, you or your central marketing director will receive an invite to create an account with InGo.  
2. Create your account.
3. Explore the different pages that give you insights on growth opportunities, how to incentivize advocates, sell to exhibitors, and industry expansion.

How do I find growth opportunities?

1. Go to the ‘growth opportunity’ tab.
2. Select the size of the potential additional community members or select the industry where you would like growth.
3. Select ‘export’ to create a list of target companies and growth opportunities.

How do I incentivize advocates to drive growth?

1. Go to ‘event analyzer’ tab.
2. Select the company, title, or industry you would like to see more of at your event.  For example click ‘IBM.’
3. Allow the dashboard to update with the advocates most connected to IBM.
4. Click ‘export’ and we will generate a list of your advocates that you can reach out to. For example, you can offer unique content that they can share about your show and is relevant to their network.

How do I find and execute industry expansion opportunities?

1. Go to ‘event analyzer’ tab.
2. Select the Industry where you would like to see expansion.
3. Develop content based on the companies and titles that would attract that industry.
4. Develop incentives for the relevant advocates displayed on the bottom left.

How do I sell to exhibitors?

1. Go to ‘event analyzer’ tab.
2. Select an exhibitor or a competitor.
3. Share with the exhibitor how many of their industry connections are also attending.

Is it secure?

We utilize the highest industry standards of protection with our servers, company practices, and through controlling access.

How do we protect privacy?

InGo exists to empower advocates to grow communities. We protect the privacy of advocates and their connections. The data made available to the organizer is either data the community members have first provided us or data that is anonymized on connection. This anonymization protects the name, contact, and any other sensitive information.